Adidas will be the new gear sponsor for the Indian cricket team, according to BCCI secretary Jay Shah.
The Board of Control for Cricket in India secretary Jay Shah stated on Monday that the Indian cricket team had a new sponsor in the form of sports clothing and merchandising major Adidas. Shah took to Twitter to confirm the sponsorship change. “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor,” he tweeted. We are dedicated to expanding the game of cricket and are thrilled to be collaborating with one of the world’s best sporting companies. @adidas, welcome aboard.”
The current sponsor, Killer Jeans, will maintain the sponsorship rights until May 31, after which Adidas will take over. Prior to Killer Jeans, MPL was the Indian team’s kit sponsor, and the rights were transferred to Kewal Kiran Clothing Limit in December of last year.
It was also reported in December last year that the existing sponsor, Edu-tech company Byju’s, was prepared to withdraw the arrangement before the contractual expiry date of November 2023. The BCCI is also apparently looking for a new primary sponsor.
The Indian squad is set to use the new Adidas kits in the World Test Championship final. This year’s ICC One-Day International World Cup will be held in India from October to November. The squad is slated to play a lot of ODIs before the debut of the new blue-colored uniforms.